Creative Strategy for Advertising

Learn the steps involved in developing a creative strategy for a brand’s advertising campaign that impacts and engages with their audience

• Introduction
• The Creative Strategy
• Focusing on the What
• Thinking About the How
• Final project

“I love making campaigns that move people, and truly believe that brands can have a positive impact in society.”

Laura Visco is a multiple award-winning creative leader in the advertising industry. Her first job advertising job came when she was just 19 years old, and she has since worked on successful campaigns for household names like The Coca-Cola Company, Bumble, and AXE.

In this online course, Laura reveals her process for developing creative advertising strategies that cut through the noise. Learn how to turn briefs into innovative, well-executed campaigns while honing your personal style, and creating a presentation deck.

• About Me
• Influences
• Creativity Is Personal
• What Is Creative Strategy?
• Gaining Perspective
• Finding an Insight
• Finding a Tension
• Putting It All Together
• Defining a Tone of Voice
• Defining the Creative Strategy
• Practical Advice for the Creative Process
• Creative Strategy for Advertising