Modern Design Strategies for Visual Branding

Learn to develop strong brand concepts and design engaging visual identities through efficient online collaboration with clients and other creatives

• Introduction
• The First Steps
• Developing a Strategy
• The Brand Identity
• What Next?
• Final project

Branding goes far beyond a product or service–it is the visual language that communicates a company’s purpose and values to its target audience. The founders of Classmate Studio, Fruzsina Folfoldi and Jozsef Kiss have conceptualized and designed these visual identities for brands like Brew Your Mind Brewery and organizations like Budapest Design Week. What’s more, they both work remotely and collaboratively throughout Hungary, Scotland and Finland.

In this online course, learn how to create a visual identity based on a truly original concept. Fruzsina and Jozsef guide you through elevating a brand’s design, strategy, and campaigns. Expand your design toolkit while by exploring the art of collaborative work and connecting a brand's purpose to its visual ecosystem.

• About Us
• Influences
• The Principles of Modern Design
• How to Start
• The Brand
• The Brief
• The Brand Strategy 1
• The Brand Strategy 2
• The Brand Strategy 3
• Conducting Research for Your Mood Board
• Finding the Balance
• Developing the Visual Language 1
• Developing the Visual Language 2
• Designing the Example Layouts 1
• Designing the Example Layouts 2
• Designing the Example Layouts 3
• Designing the Example Layouts 4
• Designing the Example Layouts 5
• Mock-Ups and Presentation
• The Importance of Brand Books
• Breaking Out from the Designer's Loneliness
• Sharing Your Work and Collaborating
• Modern Design Strategies for Visual Branding