Meaningful Visual Identity Design: From Brief to Pitch

Understand the needs of a brand and transform complex concepts into captivating images that resonate with their audience

• Introduction
• Identity
• Defining the Purpose
• Designing the Visual Identity
• Develop, Review and Present
• Final project

“In an increasingly image-led world of brand and visual culture, design comes to shape our opinions, our desires, and our feelings.”

As an award-winning graphic designer, this potential is something Rejane Dal Bello keeps at the forefront of her work. Through her self-named studio, she has collaborated with a range of clients, from charities to architects. She has also written a book Citizen First, Designer Second, about the lessons she’s learned during her 20-year career.

In this course, Rejane teaches you how to create meaningful visual identity systems, from the initial brief to the finished pitch. Design a brand of your choice for a new marketplace with Rejane’s unique creative process as your guide. Are you ready to create work that is meaningful, engaging, and lasting?

• About Me
• Influences
• What Does It Mean to Have an Identity?
• The Designer Role
• Identifying and Using Meaning Through Visual Language
• Understanding the Brief and Refining It
• Defining the Core and Visual Strategy B.R.A Method
• Research and Audit
• Using Visual Iterations
• Solving the Problem Visually
• Revealing the Creative Process
• Refining the Visual Outcomes
• Are You Ready to Present?
• Presentation
• Meaningful Visual Identity Design: From Brief to Pitch