Creative Direction for Social Media Campaigns

Discover the fundamentals of social media advertising and learn to create powerful promotional campaigns from start to finish

• Introduction
• The Basics
• How to Get To the Big Idea
• Extras
• Final project

When done right, social media advertising gives a brand the power to connect with its audience in all kinds of different ways. Creative director Rebecca Rowntree uses it to portray a more diverse and realistic view of the world. She has worked on award-winning campaigns for brands like Bodyform, Nike, Sainsbury’s, and PlayStation.

In this course, Rebecca teaches you the fundamentals of social media advertising, from understanding briefs, to developing ideas, all the way to the launch. Learn to develop a social advertising campaign for a brand of your choice from start to finish with her as your guide. Are you ready to create ads that have a positive impact on the world?

• About Me
• Influences
• Social Media Advertising
• The Secrets for a Good Advertising Campaign
• What Makes Social So Interesting?
• Picking the Brief Apart
• Research
• The Big Idea
• Writing Up Your Idea
• The Final Campaign
• Working with Influencers
• Creative Direction for Social Media Campaigns