TikTok Strategy for Beginners

Grow your TikTok community by understanding its algorithm to build a strategic outline for content and metrics

• Introduction
• TikTok Essentials
• Social Reflection and Research
• When Creativity Meets Strategy
• Final project

TikTok provides unlimited potential for both brands and creators; its unique tools like duets, stitches, and replies make collaboration opportunities endless. Molly McGlew is an expert in TikTok. With over 10 years experience working in social media for brands including Vanity Fair, Condé Nast, GQ, and The New Yorker, she specializes in helping brands and individuals create strategies to stand out online.

In this online course, she teaches you to use strategic thinking to grow your audience on TikTok. Learn to understand the platform’s algorithm and tools and use them to develop a five-part strategy for success. Create structure, build a community, and achieve your strategic goals!

• About Me
• Influences
• TikTok 101: Algorithm and Feeds
• A Guide to TikTok’s Tools 1
• A Guide to TikTok’s Tools 2
• Strategy Outline
• Audit
• Audience: Current and Target
• Brand Voice: Aesthetic and Tone
• Finding Your Content Buckets and Franchises
• Creating Your Content
• Content Planning and Engaging with Your Audience
• Understand Your Metrics
• To Learn More: Content Creation
• TikTok Strategy for Beginners