Powerful Logo Design: Enhance Your Workflow on Illustrator

Discover how to use Adobe Illustrator to create impactful logos that resonate with a brand's audience

• Introduction
• What Is a Logo? Connecting Skills and Meaning
• Creating Logos in Illustrator
• Discovery and Ideation
• Finalising the Logo: Skills and Finessing
• Final project

Making great logos involves two central elements: a powerful concept that resonates with a company, and the technical design skills to execute it. For designers Izzy Bunnell and Alex Reece, Adobe Illustrator plays a key part in the design process. They are the founders of Friendhood, a creative studio specialized in purposeful brands and impactful design, where they have worked with clients including the Edinburgh Book Festival, The NHS, and the Royal Society of Arts.

In this course, they teach you how to use the essential tools of Adobe Illustrator to create outstanding logo designs. Discover how to experiment with vectors to bring finesse to your logos and learn how to use successful branding to help companies grow.

This is the creative duo’s second course with Domestika. In their first, Editorial Design 101, they teach you the fundamentals of designing editorial pieces for books, magazines, and more.

• About Us
• Our Influences
• Defining a Logo
• What Makes a Logo Work?
• Logos in Modern Branding Systems
• The Advantages of Illustrator
• Essential Tools
• Typography: What’s It All About?
• Creating a Foundation
• Look and Feel
• Defining a Direction
• Bringing Concepts to Life
• The “Flower Hour” Logo
• Typography, Colour and Final Touches
• Our Case Study
• Powerful Logo Design: Enhance Your Workflow on Illustrator