Visual Identity for Brands Inspired by Storytelling

Learn to create unique product and packaging concepts by combining modern and traditional design techniques inspired by myths and tales

• Introduction
• Visual Identity and Folklore
• The Design
• Post-production
• Final project

“Learn from the past to design the future.”

Through his design studio Boo Republic, Marios Georntamilis believes in opening your eyes, ears, and heart to the past to rediscover storytelling treasures. Inspired by folk tales, myths, and classical literature, Marios creates visual identities for branding and product packaging designs. From honey, to ice cream, and olive oil brands, each of his designs communicates a unique message.

In this course, Marios takes you on a journey through the past to discover the anecdotes that inspire history, and create a contemporary design that resonate with viewers. Delve into logo and packaging design to create a custom mock-up by combing modern and traditional techniques.

• About Me
• Influences
• Designing for a Project: A Suggested Methodology
• The Brief
• Ideation and First Draft 1
• Ideation and First Draft 2
• Key Visuals and Logo Design
• Typography and Main Labels
• The Packaging
• Creating a Mock-up Using Artisanal Methods
• Presentation of the Final Deliverables
• To Learn More: How to Clean Up Your Scanned Image
• Visual Identity for Brands Inspired by Storytelling