Digital Brand Strategy: Elevate The User Experience

Learn how to enhance the digital presence of any brand by creating an effective strategy with their customers at the center

• Introduction
• Digital Brand User Experience
• Your Digital Brand Strategy in Six Steps
• Further Steps
• Final project

Brand engagement should be smart, emotional, and based on positive experiences. Designer and creative director John Williamson specializes in creating digital strategies that help companies amplify the effectiveness of their engagement. He is the founder, and creative director of his own user-centered branding consultancy in Madrid and has worked with clients such as McDonald’s, IKEA, Carrefour, and Heinz.

In this course, John teaches you the skills and tools you need to create and execute user-centered digital strategies. Explore a six-step, hands-on method for creating a powerful digital strategy that focuses on the customer from start to finish. Are you ready to discover the best method to enhance the digital presence of any brand?

This is John’s second course with Domestika. His first, Brand Strategy: Defining User Experience, is ideal for anyone with an interest in developing their knowledge of UX from scratch.

• About Me
• Influences
• What Is a Digital Brand Strategy?
• Brand User Experience
• Step 5: It’s All about the Channels
• Step 6: It’s All about the Contents for Digital Channels
• Meeting Our Case Study
• Who Are You?
• Who Are You Talking To?
• What Are You Talking About?
• Where Is the Brand Talking to Its Stakeholders?
• Digital Channels
• Digital Contents
• Your Visual Digital Brand Strategy
• Taking the Visual Digital Brand Strategy to the Next Level
• Measuring, Marketing, and Ads
• Tips for Your Brand Strategy
• Digital Brand Strategy: Elevate The User Experience