Graphic Design for Fiction: Visual Identities with Stories

Learn to translate powerful stories into memorable brand identities with a unique narrative spin using Adobe Illustrator and InDesign

• Introduction
• Designing for Fiction: What Does It All Mean?
• Creating the Visual Language: Concept and Design
• The Final Design
• The Presentation
• Final project

Tom Muller’s love for comics started at a young age. Since then, he’s found a way of combining that love with his passion for graphic design, by creating brand identities for iconic fictional titles including Marvel’s X-Men.

He’s collaborated with Magnum Photos, DC Comics, and Sony Pictures, using his experience as a creative director to design cohesive brand identities from start to finish. He aims to infuse his work with powerful narratives, and uses a storytelling approach to his creative process which he calls ‘branding stories and designing fiction.’

What do you get from this course?

“In this course you will learn the art of graphic design for fiction. For your final project you will have the opportunity to translate your favourite story into a brand identity for a book package”

• Learn the art of graphic design for fiction.
• Discover the creative process behind X-Men’s branding.
• Create a unique brand identity from start to finish, including logos, typography, and colors.

• About Me
• Influences
• What Is Designing for Fiction?
• Designing For Fiction: Case Studies 1
• Designing For Fiction: Case Studies 2
• Tools and Software
• The Brief
• Mood Board and References
• Sketching with Pen and Paper
• Exploring the Title and Logo Design 1
• Exploring the Title and Logo Design 2
• Exploring the Title and Logo Design 3
• Designing the Logo in Illustrator 1
• Designing the Logo in Illustrator 2
• Extending the Visual Language with Type
• Colour Scheme 1
• Colour Scheme 2
• Colour Scheme 3
• Building the Cover Design 1
• Building the Cover Design 2
• Presenting the Final Cover Design
• Tips and Advice for New Designers
• Graphic Design for Fiction: Visual Identities with Stories