Conceptual Thinking for Advertising Campaigns

Develop a powerful campaign from start to finish by learning how to think strategically and write captivating copy

• Introduction
• Before Starting Your Project
• Building Your Advertisement
• Releasing Your Campaign
• Final project

Captivating an audience and maintaining their attention is extremely difficult but conceptual thinking offers different alternatives that go beyond traditional media. Copywriter Keenon Daniels specializes in coming up with unconventional ideas that help brands to cut through the clutter and make their messaging interesting. He has won multiple creative awards and worked with clients including Kia Motors and adidas.

In this course, he teaches you how to develop innovative concepts for advertising campaigns. Learn how to think strategically and apply expert tactics to develop campaigns from the initial idea to the final execution. Are you ready to break barriers through conceptual thinking?

• About Me
• Influences
• The Basics of Advertising
• Rules and Brief 1
• Rules and Brief 2
• Research
• Brainstorming and Mind Maps
• New Ideas and Opposite Thinking
• Crafting Your Concept 1
• Crafting Your Concept 2
• Editing Yourself
• Your Proposal
• Convincing the Audience
• How to Keep Going
• Final Outcome
• Conceptual Thinking for Advertising Campaigns