Creative Brand Identity: How Ideas Find a Home

Explore innovative techniques to keep your mind curious and come up with unique design ideas that help brands to stand out

• Introduction
• Feeding Creativity
• From Brief to Brand
• Bring It Together
• Final project

Designers spend a lot of time looking at the screen, but for Marina Willer, it’s important to switch off and discover new ways of finding ideas. She has designed brand identities for clients including Rolls-Royce and created a feature-length film which has been shown in Cannes and on Netflix.

In this course, Marina teaches you how to keep your mind creative when designing. Discover unique methods for designing innovative brand identities from the initial brief to the final solution. Learn how to brainstorm compelling ideas and bring them to life through real-life branding projects.

• About Me
• Influences
• Keeping Your Mind Creative
• Drawing with Your Eyes Shut
• Doodling to Music
• Reimagine
• Reuse: Finding New Life in Discarded Materials
• "Tapeface"
• Doodling with the Whole Body
• Breaking Down the Brief
• The Brief
• Building a Brand: Battersea
• Implementing a Brand in Different Media
• Evaluation, Learnings
• Creative Brand Identity: How Ideas Find a Home