Creative Freelance Fundamentals: Building Your Business

Learn the essential tools and techniques needed to develop a business mindset and start a successful career as a freelancer

• Introduction
• Business Mindset and Basics
• Marketing
• Business Finances and Prices
• Legal Matters and Clients
• Final project

Freelance success does not happen overnight; it’s a gradual process that takes a lot of resilience and hard work. But once you achieve it, the perks just keep on coming–something which Arabela and Elle, the photographer and art director duo behind Weekend Creative, know all too well. They specialize in creating brand images and developing unique and playful concepts for businesses including Blue Bottle Coffee and Benefit Cosmetics.

In this course, they teach you the tools and techniques you need to start your freelance career. Build an entire strategy that acts as a blueprint for your business, and learn to face your projects with a professional mindset. Start your business with confidence and the best tools to master the journey.

This is Weekend Creative’s second course with Domestika. In their first, Creative Product Photography from Start to Finish, they teach you how to take scroll-stopping images of your products from scratch.

• About Us
• Influences
• The Business Mindset
• Developing Your Business
• Setting Goals
• Visual Identity and Brand 1
• Visual identity and brand 2
• Curating Your Portfolio 1
• Curating Your Portfolio 2
• Networking and Cold Outreach
• Organizing Your Finances
• Developing a Budget
• Hourly vs. Project-Based Pricing
• Setting a Project Minimum and Rates
• Passive Income
• Starting Your Business Legally
• Contracts 1
• Contracts 2
• Client Relationships
• Processes and Client Retention
• Creative Freelance Fundamentals: Building Your Business