Innovative Design Systems for Editorial and Digital Media

Learn how to create distinctive designs and build a recognizable brand that engages with its audience across all platforms and channels

• Introduction
• The Basics
• The Design Process
• Presenting, Delivering and Implementing Your Designs
• Final project

Every publication or media brand needs a recognizable personality, and it’s a designer's job to express that visually. Designer Mark Porter has worked with some of the most well-known media outlets in Europe and was also the Creative Director of The Guardian.

In this course, he teaches you how to create captivating design systems for editorial and media. Learn how to combine typography, layout style, color, and imagery to create a visual language that communicates to an audience and gives a brand a strong identity. At the heart of every great publication is the vision of one designer. Are you up for the challenge?

• About Me
• Influences
• What Is Editorial Design?
• What Is a Design System?
• Understanding the Client and the Audience
• Spirit and Tone
• First Steps and Typography 1
• First Steps and Typography 2
• Grids and Spacing
• Colour, Imagery and Structure
• Thinking "Cross-Platform"
• From Product to Brand
• Presenting to the Client 1
• Presenting to the Client 2
• Delivery and Implementation
• Innovative Design Systems for Editorial and Digital Media