Art Licensing 101: Build Your Illustration Career

Learn how to grow your business through essential pattern design skills and valuable licensing basics.

• Introduction
• Fundamentals of Art Licensing
• Creating Your Art
• Promoting and Selling Your Work
• Final project

Creating unique products with an original design is a great way to build a successful business. In the process of doing so, it’s important to license your work and promote it. Illustrator and surface designer, Allison Cole, has made a career of monetizing her colorful, whimsical patterns, and has collaborated with clients such as Hasbro, Snapchat and Target.

Transform your unique pattern designs into a successful business. Allison uses her expertise and experience to teach you the basics of art licensing and how to create a professional design and presentation. Discover how to apply marketplace research to your work and what you need to do to sell it.

• About Me
• Influences
• Art Licensing to Grow Your Business
• Licensing Terms and Definitions
• Markets and Research Tips
• Reflection and Pattern Design: Inspiration
• Repeating Patterns Explained
• Pattern Design: How to Make a Repeating Pattern
• How to Make a Presentation Print
• How to Promote Your Work
• How to Present Your Work to Prospective Clients
• Selling Your Designs: Best Practices
• Art Licensing Foundations