Social Media Strategy: Connect with Your Followers

Discover the dynamics of social media engagement to create memorable content and build a strong relationship with your community

• Introduction
• Engagement
• Framework: Principles to Successfully Engage Your Audience
• Sticky Content
• User-Generated Content (UGC)
• Final project

Creating engagement is essential in the digital world, as social media content can define the success of a company. Marketing Executive, David Cuen, has learned how to get into the minds of audiences and apply his knowledge of marketing and strategy to connect people with brands. His expertise has seen him work for BBC, Instagram and Booking.com

In this course, he teaches you about the value of engagement, the fundamental principles of communicating with followers through social channels, and how to make your product and online persona stand out.

• About Me
• Influences
• What Is Engagement?
• How I Have Approached Engagement in the Past
• General View
• Shared Interest
• Motivation
• Social Currency
• What Makes Content Sticky? 1
• What Makes Content Sticky? 2
• Rules: Right Side of the Brain
• Rules: Left Side of the Brain
• Why Do You Need Content Communities?
• Examples of Successful Use of UGC
• Engagement and UGC, a Practical Guide
• Social Media Strategy: Connect with Your Followers