Intellectual Property for Creative Entrepreneurs

Learn to manage and leverage your assets further by exploring copyright, trademarks, design rights, and patents

• Introduction
• What Is Intellectual Property and Why Does It Matter?
• How to Identify Your Intellectual Property
• Devising a Strategy for Owning and Managing Your IP
• Other Aspects to IP
• Final project

Understanding the relationship between your creative work and running a business is crucial for financial well-being. Protecting your intellectual property is essential to ensuring your ability to enjoy its financial benefit. Erica Wolfe-Murray, a specialist in intellectual property, dedicates herself to helping businesses and entrepreneurs across different sectors understand the value of the creative work they own and to increase revenues from them.

With clients like National Geographic and Disney, Erica’s role is to protect ideas,
products, and services, as well as to come up with new revenue opportunities. In this course, Erica teaches you how to manage and protect your assets, but also find new ways to enjoy their financial benefits.

• About Me
• Inspiration
• IP in the Creative Industries and Why It Matters
• Types of IP: Copyright and Trademark
• Types of IP: Design Rights and Patents
• Meeting Our Case Study
• How to Look For Your IP and How to Audit Your Intellectual Assets
• How to Audit Your Existing IP
• How to Audit Your Existing Intellectual Assets
• How to Identify Value in Your IP and Your Assets 1
• How to Identify Value in Your IP and Your Assets 2
• How to Manage Your IP on a Regular Basis
• IP Considerations With Your Team and With Freelancers
• Using Other People’s IP in Your Projects
• IP in Social Media and the Digital World
• Understanding What a License Is and When to Use It
• Creative Commons
• X Creative IP for Businesses