Impactful Book Cover Design: An Art Director's Perspective

Learn how to design meaningful book covers that capture the attention of readers alongside an award-winning designer

• Introduction
• Book Cover
• The Research
• Designing the Cover
• The Book Cover Presentation
• Final project

Award-winning designer John Gall believes that a book cover is like an advertisement—it is the reason we pick up a book or leave it forgotten among the shelves. John has designed book covers for authors like Haruki Murakami, Margaret Atwood, and Don DeLillo, and has received over 50 awards from the American Institute of Graphic Arts.

In this online course, John teaches you to create eye-catching book cover designs that work as a window into the author’s work. Learn how to translate words into a visual statement that connects with potential readers.

• About Me
• Influences
• What Is a Book Cover?
• Book Cover Design
• Book Cover Series Design
• Project Evaluation
• Reading the Manuscript
• Additional Research
• Generating Concepts
• Designing the Cover
• Designing a Series
• Designing the Spine
• Mock-ups
• Presentation and Handling Feedback
• Impactful Book Cover Design: An Art Director's Perspectiv