Typography for Designers: Create Fonts for the Marketplace

Learn a simple yet effective research method to produce unique typefaces that communicate your vision

• Introduction
• Some Background Knowledge
• Crafting Your Design Brief
• Validating the Brief
• Final project

Typeface design is a marathon, not a sprint; it takes a lot of research and compromise to reach your typographic voice. Typeface designer Thomas Jockin has worked with clients including Google, Express, and Footlocker. He’s also the founder of TypeThursday, a global community designed to help creatives improve their letterforms.

In this course, Thomas teaches you a simple yet effective research method to take on font design projects. Learn how to design fonts that communicate your vision while being viable in both the marketplace and for clients. Be bold and discover the power of typography.

• About Me
• Influences
• You Can Make Fonts: Now What?
• Working With Clients
• Working in the Marketplace
• Historical Reference
• The Three Levels of a Font
• The Three Levels of a Typeface
• Drafting Your Brief
• Test the Market
• Set Up Your Intellectual Property for Success
• Show, Don't Tell: Setting up Your Work for Success
• Typography for Designers: Create Fonts for the Marketplace