Brand Identity Design: Building Through Creativity

Experiment with the building blocks of visual identity to create memorable and engaging projects for your clients

• Introduction
• The Idea
• The Process
• Last Steps
• Final project

Being a designer means solving specific problems for clients. Projects need to communicate, engage, and fulfill their purpose—but there’s also a lot of room to explore, play, and simply bring some joy into the world. Graphic designer Jim Sutherland specializes in creating powerful visuals for brands through his award-winning studio Sutherl&. He has worked on branding for clients like the National History Museum and has won multiple awards for his work.

In this online course, Jim teaches you how to develop ideas and turn them into distinctive and engaging, visual identities. Create an identity system for a client of your choice, based on real-life examples, and discover how to design with confidence and joy in the process.

• About Me
• Influences
• The Building Blocks of a Visual Identity
• Getting Started: Researching and Exploring
• & Playing with Icons
• & Exploring Typography
• & Choosing Shapes
• & Finding Colours
• & Playing with Language
• & Creating Imagery
• & Pushing Ideas
• Collating & Curating
• Presenting the Ideas
• Brand Identity Design: Building Through Creativity