Content Creation: Sustainable Social Media Strategies

Build flexible content strategies that save time and energy, without compromising on your creative goals

• Introduction
• Strategic Foundation for Sustainable Content Creation
• Your Content Toolbox: Create and Repurpose Content
• Flexible Systems: Saving Time and Energy
• Final project

Imagine having a strategy for creating social media content that is innovative and consistent while being adaptable and stress-free. Content creator and author Tiago Henrqiues makes this possible. His aim is to guide people through establishing sustainable strategies that work for them. In doing so he has gained over 200K followers on Instagram. Tiago has also collaborated with brands including Instagram and Notion, and published his own book Erra Uma Vez about the challenges and insecurities of creatives.

In this course, he addresses the common problems associated with content creation and shows you how to build an effective system for creating and scheduling your social media content. Explore practical approaches to strategy design that fit your routine, needs, and objectives, while also avoiding burnout. Take control of your content without it taking control of you.

• About Me
• Influences
• The Project: Intro
• Template: A Quick Overview
• Your Goal
• Your Content
• Your Creative Toolbox
• Reacting
• Documenting
• Your Turn: Keep Building on This
• Design Your “TV Channel”
• Your TV Shows
• Testing, Learning, Adapting
• Planning for social media content creation