Creative Poster Design for Events

Explore the tools to create a visually striking poster from scratch by combining the art of lettering and graphic design

• Introduction
• Before We Start
• Make Your Poster!
• Final Details
• Final project

A great poster design has the power to captivate, compel, and persuade its audience, and it is essential for any event. Graphic design and lettering artist Martina Galarza, better known as Marte, has created striking posters for musicians like Paul McCartney, Courtney Barnett, and Pussy Riot, as well as for clients like Budweiser, WeWork and Cynar. She believes that a poster should be visually stimulating in order to appeal to its viewers.

In this course, Marte takes you on a journey through the world of poster design. She teaches you how to create a striking poster that both attracts attention and sends an impactful message. Learn to bring your own design to life by combining your creativity with the digital tools of Illustrator.

• About Me
• Influences
• What Is a Poster?
• Introduction to Graphic Styles
• Mood Board
• Layout
• Thumbnail Sketches
• Lettering
• Digitize 1
• Digitize 2
• Refining Illustration
• Using Typography
• Color 1
• Color 2
• Ornamentation
• Scale
• Texture
• Setting Up the File and Posting on Social Media
• Set Up the File for Screenprinting
• Creative Poster Design for Events