Brand Partnership Strategy for Creatives

Translate your creativity into successful partnership opportunities to expand your reach with brands that align with your values

• Introduction
• An Overview on the Partnerships Context
• Case Study
• Network, Opportunities, and Approach
• Final project

Finding the balance between being creative and authentic, while working with major brands is a challenge that requires an effective strategy. Executive producer and partnerships manager Luis Fernandes believes in chances backed by hard work to create new opportunities. He has over ten years of experience in building partnerships, working with brands like Pitchfork, WeTransfer, Inditex, Primavera Sound, and the British Council.


In this course, Luis shares his experience, approach, methodology, and workflow for artists and creatives to strike successful partnerships with brands. Explore examples of successful partnerships, learn how to establish contact with a brand, and design your own plan of action to start connecting with potential partners.

• About Me
• Influences
• Context
• Artist and Brand Perspectives
• Getting to Know an Artist
• Your Work, Your Perspective
• Design Your Strategy
• Present Your Work
• Networking: How It Works
• Create Your Own Network
• Approach
• Artist-Brand Partnership