Blogging 101: Tone, Branding, and Strategy

Unleash your voice to the world by creating a compelling blog and learning about branding, content, and promotion

• Introduction
• The Basics of Blogging
• Creating a Blog That Stands Out
• Promoting Your Blog
• Final project

When you have a great message to share with the world, you need a powerful strategy for it to have a far reach. Award-winning blogger and digital marketing specialist Emma Jane Palin is here to teach you how to effectively create a blog and grow your audience.

Learn all there is to know about defining your niche, designing your blog, and amplifying your brand’s voice. Emma walks you through the process of setting up your blog and creating a strong visual identity that helps your website stand out.

• About Me
• Influences
• What We Will Do in This Course?
• What Is a Blog and Why Is It Important?
• How to Find Your Niche in the Blogging World
• A More Detailed Look at Domain Authority, SEO and Keywords
• How to Choose the Right Platform
• Creating a Visual Identity and Planning Your Blog Layout
• An Introduction to Showit and Wordpress
• Building the Blog Tutorial
• Finding Your Writing Style and Copywriting Tips 1
• Finding Your Writing Style and Copywriting Tips 2
• The Importance of Good Photography
• Creating an Editorial Calendar
• Using Social Media to Promote Your Blog
• Creating a Newsletter
• How to Manage Your Own PR
• Building a Community around Your Blog
• How to Monitor Performance and Build on Your Brand
• Blogging 101: Tone, Branding, and Strategy