From Illustrations to Merchandise: Market Your Artwork

Discover the design process behind building an identifiable brand and create products with your artwork to sell online

• Introduction
• Finding Your Voice
• Making and Marketing Your Design
• Establishing your Brand
• Final project

When illustration meets entrepreneurship, the opportunity to make a living from your artwork becomes a reality. Louise Lockhart started a business selling stationery with her illustrations on her online shop, The Printed Peanut, which soon expanded to a wide range of products and collaborations with clients like Anthropologie and Casetify.

In this course, Louise teaches you how to design a collection of products with your illustrations that are ready to be manufactured. Get a walkthrough of how to market your products online to attract customers and how to build a recognizable brand that clients trust. Ready to put your illustrations on the market?

• About Me
• Influences
• Finding Your Inspiration and Style
• Turning Your Art Into Design
• Planning Your Design
• Pricing and Budgeting
• Applying Your Design to Your Tote
• Marketing Tools for Promoting
• Think About the Customer Experience
• Expanding Your Product Range
• Running a Shop
• From Illustrations to Merchandise: Market Your Artwork