Contemporary Brand Identity: Using Verbal and Visual Branding
Offered By: Domestika
Course Description
Overview
Learn how to combine words and design to create a unique brand identity that speaks to multiple audiences
In this course, Michael guides you through his original branding tactics, backed by over thirty years of experience to create your strategic branding concept from start to finish. Learn the power of words in strengthening a brand's strategy and narrative to create a unique brand manifesto. Create an effective visual concept inspired by your written elements to then develop a powerful design toolkit.
- Introduction
- Understanding Verbal Branding, Markets and Sectors
- Defining a Verbal Brand
- Turning the Verbal Into Visual
- Getting the Most Out of an Approved Idea
- Final project
In this course, Michael guides you through his original branding tactics, backed by over thirty years of experience to create your strategic branding concept from start to finish. Learn the power of words in strengthening a brand's strategy and narrative to create a unique brand manifesto. Create an effective visual concept inspired by your written elements to then develop a powerful design toolkit.
Syllabus
- About Me
- Influences
- What Will We Do in This Course?
- What Do We Mean by Verbal Branding?
- Understanding Where Someone ‘Sits’ in a Market
- Applying This to Your Project
- What They Do, Who They Do It for, What Makes Them Different
- The Bit at the Core - The "Why"
- Adding a Brand Manifesto
- The Many Ways That a Verbal Brand Can Influence the Visual
- The Process of Creating Brand Identities
- Editing What You Have, Developing the Best and Sharing With Your Client
- Making the Most Of a Good Idea
- Making Sure You Have the Toolkit in Place
- Contemporary Brand Identity: Using Verbal and Visual Branding
Taught by
Michael Johnson
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