Art Direction for the Fashion Industry

Discover the creative process of art direction by creating a proposal for a fashion campaign or editorial and planning a photoshoot

• Introduction
• Basics of Art Direction for Fashion
• Ideation
• How to Create Your Presentation
• Post-Production
• Final project

Being able to tell a story through images is at the heart of any successful fashion campaign or editorial. This is carried out by an art director whose job is to maintain the storytelling element in every step of the process. Art director Manuel Ridocci is here to teach you how to effectively plan a photo shoot and design your project’s proposal presentation.

Explore the world of art direction and discover the creative process behind iconic fashion campaigns and editorials. Learn how to unravel your ideas and implement them into your briefs for potential clients.

• About Me
• Influences
• The Role of the Art Director
• Fashion Trends Analysis
• Target, Context and Storytelling
• Mood Board Creation
• Planning Your Shots 1
• Planning Your Shots 2
• Your Dream Team
• Final Document Overview
• Tips and Tricks for a Successful Campaign
• Art Direction for the Fashion Industry