Creative Packaging Design

Learn how to design a creative packaging from brief to product and develop a unique consumer experience

• Introduction
• Design
• Visual Conceptualization
• Design the Packaging
• Putting It All Together
• Final project

A packaging experience is often the first interaction a consumer has with a brand and, as they say, there are no second first impressions. This is why a packaging design that can highlight the product it contains is so important: it needs both an insightful creative concept and a flawless execution.

Marion Bretagne is a freelance creative designer who specializes in branding projects and, in this course, she teaches how to create original packaging concepts for brands with readily available materials and production techniques. Go through the whole process of designing truly unique packaging experiences, from analyzing a brief and brainstorming ideas to creating simple dielines and preparing a final artwork.

• About Me
• Influences
• What Will We Do in This Course
• Understanding and Analysing a Brief
• Brainstorming, Finding Creative Concepts
• Refining the Concept
• Moodboarding
• Creating the Dieline and Prototype 1
• Creating the Dieline and Prototype 2
• Choosing Materials
• Designing the Brand Assets
• Designing the Elements for Each Product 1
• Designing the Elements for Each Product 2
• Designing the Packaging 1
• Designing the Packaging 2
• Refining the Packaging
• Preparing a Final Artwork for Print
• Cut and Fold the Printed Packaging and Put It Together
• Creative Packaging Design