Personal Online Branding: HyperThinking Mindset

Define and build your online presence by creating a strategic content plan to reach your target audience

• Introduction
• Laying a Foundation for Your Personal Brand
• Making It Happen
• Putting Everything into Action
• Final project

The growth of the internet and the digital world has revolutionized how brands communicate with their audience. Building a successful personal online brand relies almost entirely on your content strategy and visual identity. Over the last two decades, digital strategist Philip Weiss has worked with clients like Pfizer, Coca-cola, and the European Commission to develop a strong online presence with his HyperThinking methodology.

In this course, learn how to shift your thought process to a HyperThinking mindset and boost your online presence. See the larger picture of the digital world and establish a sustainable, long-term strategy to create compelling content that expands your reach.

• About Me
• Influences
• What Will We Do in This Course?
• Context: A Digital World
• A New Mindset: Hyperthinking
• Finding Your Story: Who Are You?
• Listen First
• The Strategy
• Choosing Your Tools (Channels)
• Bring Your Story to Life
• Creating a Sustainable Content Plan
• Reach Out
• Activate
• The Power of Networks
• The Agile Way
• Personal Online Branding: HyperThinking Mindset