Social Media Strategy for Events

Learn how to create a communication and social media plan for an event with a unique voice

• Introduction
• Preparation: First Things First, Let’s Go Down The Basics
• Production: Welcome to My World
• Postproduction: What’s Next?
• Final project

So you know how to use a social media platform, right? Now it’s time to use it for your next event and develop a unique communication strategy to engage with your audience. Together with Nathalie Koutia, Communications Director and Social Media Manager for OFFF Festival, learn the tips and tricks to help your event take off on social media.

Create an overall creative strategy for your future event: establishing your own voice on social media, defining your event’s goals, building a community, creating engaging copy, managing an online audience, and scheduling posts to keep your audience asking for more.

• About Me
• Influences
• What Will We Do in the Course?
• The Concept
• Creativity and Visual Communication
• Interactivity and Networking
• Vision
• The Brief and Auto Brief
• Strategy
• Content
• Paid Promotion
• Stats
• Live Promo / Promo After the Event
• Social Media Strategy for Events