Introduction to Designing with Letters

Explore the concepts and principles of typography to create inspiring designs

• Introduction
• Basic Design Elements
• Understanding Visual Concepts
• Working With Type
• Fine-Tuning
• Final project

Graphic designer Abraham Lule uses typography to put the lettering at the forefront of his logos and designs. Originally from Mexico, the NYC-based designer’s typographic designs are known for their bold colors and contrast, collaborating with prominent restaurants and labels throughout the food and restaurant industry.

In this course, Abraham teaches you how to focus attention on the typography of an illustration. Starting with basic principles of typography, learn how to blend composition, color, and lettering to create high-impact designs that capture the message behind a brand.

• Introduction
• Influences
• What Will We Do in This Course?
• Format
• Composition
• Label Design and Breakdown
• Shape
• Spacing
• Color
• Hierarchy
• Rhythm
• Sketching
• From Paper to Screen
• Negative Space
• Evaluation
• Editing
• Embellishment 1
• Embellishment 2
• How to Continue
• Typography Essentials for Design