Logotype Design for Brand Identity

Learn how to create a timeless logotype for a brand or product by exploring typography and logo design

• Introduction
• Preparation and Tips to Know before You Start Designing
• The Process of Executing a Custom Logotype
• Presenting Your Logotype to a Client
• Final project

A brand’s visual identity begins with its logo, and it’s usually the first impression a potential customer has with a brand. Graphic designer Steve Wolf is dedicated to creating meaningful logotypes for brands and businesses that communicate with their audience.

In this course, explore the creative process behind creating successful logos. Get a walkthrough of the principles of typography, the digital tools needed to make a visually striking logo, and the best ways to reach potential clients.

• About Me
• Influences
• Principles of a Good Logo Design
• The Basic Concepts and Anatomy of Typography Design
• Add Meaning into Your Logotype and Make It Relevant to Your Client’s Industry
• Knowing Which Letters to Customize for Your Logotype
• My Creative Brief
• Getting Inspired and Sketching Your Ideas Out
• Executing Your Final Logotype Designs
• How to Evaluate Your Work and Make Small Adjustments to Refine
• Best Ways to Present Your Logotype Work to Clients
• How to Share Your Work on Social Media and Design Portfolio Sites
• Logotype Design for Brand Identity