Art Direction for Creative Visual Branding

Design a brand’s visual identity and build a professional brand book using key art direction techniques

• Introduction
• Design Strategy
• Identity Design
• Brand Book
• Final project

If there's a budding Art Director in you, filled with ideas, and searching for the right tools and techniques to build remarkable brand identities, then you've come to the right place. Linus Lohoff, freelance Art Director for clients like Adobe, Nike, and Comme des Garçons, wants to show you the ropes and widen your creative scope, so that you too can enchant the world with your visual communication strategy.

In this course, Linus breaks down the art direction profession into a tried and tested step-by-step method, encourages you to find your own conclusions, and leads the way for you to create your own professional brand book, ready to present to a client.

• About Me
• Influences
• What We Will Do in This Course?
• The Figure Of An Art Director
• Defining The Brand Project
• Investigation
• Inspiration And Mood Board
• Symbol & Logo (Sketching)
• Colour Palette And Typography 1
• Colour Palette And Typography 2
• Photographic Style, Illustration & Graphic System
• Mockups (Look and Feel) 1
• Mockups (Look and Feel) 2
• Website and Social Media
• A Brand Book Example
• Usage and Final Tips
• Art Direction for Creative Visual Branding