Brand Strategy for Online Platforms

Learn how to develop a professional brand concept and effectively apply it to a website

• Introduction
• Intro to Branding
• Interpreting and Applying Your Brand Online
• Writing for Online Content
• Final project

In a constantly evolving digital ecosystem, adapting to new digital platforms and formats is commonplace for designers. And in the rush to stay up to date, they risk becoming a visual “doer” rather than a conceptual thinker. Adaptability is key, however, the true purpose of a designer is to interpret a brand’s vision through shape and color to best connect them with their audience.

With this course, strategic designer James Eccleston guides designers through his clear and methodical approach for thinking conceptually about digital branding strategy, demonstrating how this approach creates more powerful and cohesive brands.

• About Me
• Influences
• What We Will Do In This Course
• What Is a brand?
• Brand Elements
• Visual Differences Between Online and Offline
• Creating Your Core Values For Your Brand
• Interpreting Your Brand Online
• Creating the Mood Board
• Creating a Wireframe
• Applying a Mood Board to a Wireframe
• Creating an Online Style Guide
• Writing Tips
• Brand Tone of Voice
• Brand Strategy for Online Platforms