Doing Business in Web3

Examine business strategy and decision making for start-ups in Web3

Web3, a stack of technologies underpinned by blockchain smart contracts, is revolutionising digital business and creating exciting opportunities for entrepreneurs.

On this six-week course from RMIT University, you’ll explore Web3 technologies, and examine business models, financing, strategy, governance and law, and learn how to harness Web3 for business growth.

Explore the business implications of Web3 technology

Delving into the Web3 stack, you’ll see how core Web3 technologies are transforming businesses and delivering innovative new business solutions.

You’ll learn to assess the implications of Web3 and identify any advantages for your own business.

Analyse business models in Web3 contexts

Guided through the basics of building a Web3 business, you’ll begin by exploring a range of challenges faced by start-ups from product-market-fit to understanding the economic flywheel. You’ll then analyse how these familiar issues are different in the context of Web3.

Moving on to financing, you’ll learn how to fund your Web3 venture and assess the practicalities of various funding approaches. You’ll then address strategy, governance, and legal frameworks that affect businesses in the digital space, identifying unique opportunities and challenges within Web3.

Deliver business growth in Web3

You’ll finish this course by exploring how to grow your Web3 business. You’ll identify common issues faced by scaling businesses and how to address them, from community management to ecosystem incentives.

By the end of this course, you’ll be familiar with the business models and processes unique to the Web3 industry. With this knowledge, you’ll be able to plan your own start-up using Web3, understanding the risks and rewards of working with innovative and emerging technology.

This course is designed for anyone wishing to learn more about Web3 in business contexts.

It’s particularly suited to entrepreneurs and investors who want to further their knowledge of Web3.

It will also benefit those working outside of Web3 businesses who want to understand the opportunities that Web3 technology presents.

• Web3 technology
• Introduction
• The road to Web3
• Web3 technologies
• Web3 and the ownership economy
• Week 1 wrap-up
• Business models for Web3
• Introduction to Week 2
• On start-ups
• Product-Market-Fit
• Digital platforms
• Network effects
• The Cold Start Problem
• The Flywheel Effect
• Week 2 wrap-up
• Financing in Web3
• Introduction to Week 3
• Financing 101
• Private sales and venture capital
• Web3 financing
• Public sales
• Vesting
• Week 3 wrap-up
• Web3 strategy and governance
• Introduction
• Web3 strategy
• Token Economics 101
• Airdrops
• Governance
• Constitutions
• Creating a team
• Week wrap-up
• Web3 and the law
• Week 5 introduction
• Regulating cyberspace
• Business structures
• DAOs and legal entities
• Other legal issues
• Seeking legal advice
• Week 5 wrap-up
• Growing a Web3 business
• Introduction
• Scaling 101
• Managing your community
• Governing a growing Web3 business
• Working in Web3
• Course wrap-up