Display Advertising

Offered By: The Open University via FutureLearn

Course Description

Overview

Learn to plan, implement and measure effective display advertising campaigns

Gain the skills to create, manage and optimise successful online display advertising campaigns that deliver results.

Syllabus

Courses under this program:
Course 1: Display Advertising: The User Journey
-Learn to use display advertising effectively throughout the user journey to drive engagement and deliver marketing objectives.

Course 2: Display Advertising: Formats and Creative
-Explore display advertising formats, creative, and best practices to maximise the impact of your display marketing campaigns.

Course 3: Display Advertising: Targeting Options
-Improve your online display advertising targeting to maximise your marketing campaign results and benefit your business.

Course 4: Display Advertising: Measuring Performance
-Discover how to use ad platform and web analytics to improve the ROI of your display advertising and deliver results.

Taught by

Daniel Rowles