Digital Product Management

Get digital product management training for the modern workplace

As technology evolves, the role of the modern digital product manager is becoming more than assessing market data, creating requirements, and managing the hand-off to sales and marketing.

On this course, you’ll learn how to charter a direction and create a successful working environment for all involved in product success.

You’ll discover how to dive into your data to better inform your product decisions and develop deep insights into customer motivation and experience.

You’ll also identify and assess various product management tools for managing existing products and exploring new ideas.

This course is designed for anyone interested in a career in product management.

It is also extremely relevant for anyone already working in product management who’d like to build on their professional skills.

Some familiarity with software development and product management is helpful, but not required.

• Achieving Focus and #Winning
• Welcome to the course!
• The #Winning PM
• Many Areas, One Focus
• Using Today's Product Management Methods
• Solving the Right Problem
• Creating the Right Solution
• Applications in Product Management
• Exploring a New Product Idea
• Learning vs. Scaling
• Innovating in the Corporation
• From Proposition to Business Model
• Amplifying an Existing Product
• Focused Tuning and Testing
• Driving Growth through Focus