Digital Marketing Strategy

If you are curious to know how marketers use digital channels to attract, reach, interact and engage with customers, this course is for you! Explore this course to equip yourself with the fundamentals of digital marketing strategy with a range of discussions on various practices and frameworks. Through this course, you will familiarize yourself with the key themes of the course: customer experience in the digital age, digital inbound and outbound marketing, leveraging social media and customer insights and co-creation.

By the end of this course, you will be able to describe digital customer behaviours and how to develop your marketing plans that suits well for the digital era. You will also explore a set of practices that are useful for social media campaigns.

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_Drawing on research and examples from successful businesses, this course will help you to understand where the ‘digital’ fits into the overall marketing strategy, both for products and services and help you gain the right perspectives to put your learnings into action. What are you waiting for? Come, join us today

Week 1 : Fundamentals of Digital Marketing

Week 2 : Customer Experience in Digital Marketing

Week 3 : Outbound Digital marketing

Week 4 : Inbound Digital Marketing

Week 5 : Leveraging Social Media

Week 6 : Customer Insights and Engagement