YoVDO

Introduction to Digital Advertising

Offered By: University of Colorado Boulder via Coursera

Tags

Advertising Courses Digital Marketing Courses Digital Advertising Courses Social Media Advertising Courses

Course Description

Overview

The digital advertising landscape is complex. There are many different types of ads, including: display, video, audio, sponsored, native, social media and search. Consumer data and the ad tech that action on that data are both ubiquitous and complicated. As a result the sheer number of options available to digital marketers is hard to comprehend and manage. This course covers the major forms of digital advertising, from basic display ads to search to cutting-edge programmatic advertising concepts. The Trade Desk, the leading programmatic advertising provider, joins us as our programmatic experts and offers an actionable roadmap on how small businesses can leverage state of the art advertising technologies to accomplish business objectives. In all, this course leaves students with an understanding of digital advertising in its various forms, and how to strategically identify digital advertising opportunities.

Taught by

Chris J. Vargo

Tags

Related Courses

Digital Media Analytics: Paid Media
Purdue University via FutureLearn
Цифровой маркетинг и социальные сети
St. Petersburg State Polytechnic University via Coursera
Social Media Advertising
University of Colorado Boulder via Coursera
Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising
University of Colorado Boulder via Coursera
Fundamentals of Social Media Advertising
Facebook via Coursera