Developing Ideas and Content for your Digital Strategy

Take your content creation to the next level

While many businesses focus solely on visibility, success is crafting targeted and impactful content.

On this four-week course from the University of Adelaide, you’ll master the art of generating high-quality, strategic content from concept to creation.

Through inspiring exercises and real-world examples, you’ll learn how to develop a content strategy that resonates with your target audience, increases engagement, and drives meaningful results.

Whether you’re a marketer, content creator, or business owner, this course will equip you with the skills to create compelling content that captivates your audience and achieves your objectives.

Understand how to source your content for your digital strategy

You’ll start by discovering the relationship between your content and digital strategy.

Within this, you’ll learn how to ensure your digital content seamlessly reflects your overarching business strategy.

You’ll also discover the importance of making sure your content is strategic and how you can source the right strategic content for your business.

Discover brainstorming techniques for idea development

Next, you’ll learn how to develop your content by mastering brainstorming techniques.

You’ll be armed with practical ways to brainstorm and generate ideas that align with your strategic goals. These skills will become your toolkit for turning concepts into tangible content.

Learn how to make your digital content tell a story

Finally, you’ll learn how to bring your ideas to life as you start to build your content.

Within this, you’ll unpack the art of storytelling to learn how to create content that stands out and resonates with your audience.

By the end of the course, you’ll have the expertise to produce captivating content that aligns with your digital strategy.

This course is designed for anyone who wants to learn more about marketing.

You could be new to a marketing role or looking to develop in your career.

Though this is a beginner course, we recommend taking the following courses first to help build a strong foundation of knowledge:

• Marketing Essentials
• Developing your Marketing Strategy

• Planning your content
• Getting started
• Introduction to Week 1
• Content and your digital strategy
• Why your content needs to be strategic
• Assessment
• Bringing it all together
• Developing your content
• Introduction to Week 2
• Brainstorming the content you need
• Discovering sources of content you already have
• Assessment
• Bringing it all together
• Building your content
• Introduction to Week 3
• The creative process
• The production process
• Content curation
• Assessment
• Bringing it all together
• Connecting your content
• Introduction to Week 4
• Connecting your content to your audience
• Connecting your content to the business
• Connecting your content to future content
• Assessment
• Bringing it all together
• What's next?