YoVDO

Learn Developer Fundamentals in Marketing Cloud

Offered By: Salesforce via Trailhead

Tags

Salesforce Courses Software Development Courses Data Collection Courses Data Modeling Courses Marketing Cloud Courses

Course Description

Overview

Expand your developer skills to unlock the power of Marketing Cloud tools.
  • Get to know the tools and technologies you use to develop for Marketing Cloud.
  • Use Contact Builder to manage your Marketing Cloud contacts.
  • Create a data model and organize your data in Marketing Cloud.
  • Protect your account and data with enhanced security options.
  • Learn how and when to delete contacts in Marketing Cloud.

Syllabus

  • Marketing Cloud Developer Basics
    • Explore Developer Tools
    • Learn Administration Basics
    • Set Up Your Developer Environment
    • Create an API Request
  • Marketing Cloud Contact Management
    • Understand Contacts and Contact Model Relationships
    • Configure Contact Models
    • Learn About Data Extensions
    • Manage Contact Data
    • Explore Synchronized Data Sources
  • Marketing Cloud Data Management
    • Design Your Data Model
    • Build Your Data Model
    • Move Your Data
    • Collect Data with a Send Log
    • Query Data with SQL
  • Marketing Cloud Security
    • Get to Know Marketing Cloud Security
    • Manage Your Encryption Keys
    • Secure Your Web and Landing Pages
    • Keep Your Data Safe
  • Contact Deletion in Marketing Cloud
    • Determine When and Where to Delete Contacts
    • Delete Contacts in Contact Builder
    • Delete Contacts with the REST API
    • Follow Best Practices for Deleting Contacts

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