Demystifying Business Models for New Entrepreneurs

Discover and analyse successful business models before developing your own

Business models are key to long term business success and as an entrepreneur, it’s vital that you use yours to its full potential.

On this course, you’ll learn from the ground up what business models are, why you need one, and exactly how to create one.

You’ll be introduced to an array of different types of business models, as well as examples of tools that will help you build your business model.

Discover business management tools for building a business model

After exploring the foundations of business models and how they’re used to make a business successful, you’ll be introduced to various tools and techniques you can use to create a business model.

You’ll be set practical tasks and have the chance to discuss with and learn from other learners on the course, sharing your business concepts and models with your fellow students.

Build essential skills for starting a business

If you’re getting ready to start your own business or you want to develop the business in a company you’re working at, this course will develop your knowledge of successful entrepreneurship and help you build necessary business development skills.

Learning from the experience of inspiring and successful entrepreneurs in tourism, you’ll benefit from the latest research, examples, and tools for business model development.

Study with entrepreneurship and innovation experts at LTU

Luleå University of Technology is known for their research on innovative entrepreneurship.

Lead course educator, Wiebke Reim, is an Associate Senior Lecturer with a Doctoral degree in Entrepreneurship and Innovation. Wiebke’s research is conducted in close collaboration with industry, and focuses on business models for product-service-systems, digitalisation and the circular economy.

This course is designed for anyone who wants to boost their business development skills and learn how to create a successful business model.

It will be particularly useful if you are about to start your own business, you’re struggling with your business model, or you need to reinvent your current business model.

• Introduction to Business Models
• Let's get started!
• Business model foundations
• The business model canvas
• Arctic Bath's business model
• Summary and reflection week 1
• The Components of the Business Model
• Introduction to Week 2
• How to creation value for your business
• How to deliver value for your business
• How to capture value for your business
• Course closure and reflection