Intro Course: Data Storytelling

Learn to build a compelling narrative that drives business decisions using data. You will use Google Data Studio, basic design principles, and a no-code approach to storytelling to transform data points into powerful visuals. This course is ideal for early career professionals working to rise to strategic roles.

This course is ideal for those interested in building their professional toolkit and growing their career with hard skills, such as:

• Google Data Studio and dashboard creation
• Fundamental visual design principles
• Visualization and presentation tools

Visual Design

• Learn how data visualizations help people process and understand large amounts of information.
• Determine the best type of visualization to use for specific datasets and purposes.
• Create data visualizations in Google Data Studio.
• Customize data visualizations for clarity and visual appeal.

Data Reports

• Explore why visual comparisons matter and learn to pick the right chart.
• Describe why data visualization is an effective summarization tool.
• Identify cognitive clutter and how to combat it.
• Explain how the use of charts, supportive text, and layout all provide emphasis.
• Build a report with best visual-design practices in mind.

Data Dashboards

• Find out how businesses use dashboards.
• Explore the differences between reports and dashboards.
• Master graphic design principles for dashboards.
• Create a layout for a dashboard that meets a business need, looks appealing, and is easy to read.
• Create charts in a dashboard in Google Data Studio that meet a business need, and are easy to read and interpret.
• Use filters and controls with a Google Data Studio dashboard.

Storytelling with Data

• Identify storytelling elements.
• Explain the importance of effective storytelling.
• Create a dashboard that enlightens and engages viewers.
• Incorporate multiple pages into a data story to create an informative dashboard.
• Identify and practice effective presentation tools and techniques.