Introduction to Transforming with Data Analytics and the Digital Organization

Offered By: University System of Maryland via edX

Course Description

Overview

Every modern organization is a digital organization or will rapidly become digital. Artificial intelligence, Google/Amazon/Facebook/Uber, and big data have dramatically raised customer expectations and demand.

Organizations that are effective in using data will win in the economies of the mid-21st century. These must-have core competencies include data analysis, machine learning, data visualizations, data mining, and predictive analytics, and deep learning. Organizations that won't or can't digitally transform will go the way of Blockbuster or Border's Bookstore.

The organization that better harnesses the power of data to create a superior customer experience will thrive in the new business realities.

The question is, how does an organization digitally transform? There are many digital technologies for organizations to choose from - too many choices! And digital technologies are only part of creating a digital organization. The employees must be trained in the new technologies, leaders must learn how to use data in making strategic decisions, and the organization's business processes must be reinvented. So many choices to make and the stakes have never been higher!

This course will give you a framework to help you successfully navigate the challenges posed by digital transformation. First, we will discuss how to use the organization's dynamic capabilities to start the digital transformation. Second, we will use fitness landscapes to build a competitive digital business model. Finally, we will implement a strategic foresight function to help evolve the digital business model for the organization's continued success.

Syllabus

Week One - The Digital Enterprise

Module One - The Case for Digital Transformation
Module Two - What Are the New Digital Technologies
Module Three - Why Being Digital is More Than the Technology
Module Four - Customer Experience is the Heart of Digital Transformation
Module Five - Assessing Your Organization for Digital Transformation

Week Two - Dynamic Capabilities

Module One - What are Dynamic Capabilities?
Module Two - Finding Your Organization's Dynamic Capabilities
Module Three - Building Digital Dynamic Capabilities
Module Four - Building Networks of Dynamic Capabilities
Module Five - Evolving the Organization's Dynamic Capabilities

Week Three - Fitness Landscapes

Module One - What is a Fitness Landscape?
Module Two - Dynamic Capabilities and the Fitness Landscape
Module Three - Blending Digital Technologies with Social Technologies
Module Four - Evaluating Your Fitness Landscape Business Model
Module Five - Profiling Your Competition's Fitness Landscape Business Model

Week Four - Strategic Foresight

Module One - Strategic Foresight Case Study
Module Two - Scanning Your Organization's Environment
Module Three - Preparing and Facilitating the Scenario Planning Workshop
Module Four - Using Scenarios in Strategic Planning
Module Five - Building the Digital Enterprise Business Model with Dynamic Capabilities, Fitness Landscapes, and Strategic Foresight

Taught by

Bill Brantley