Retail and Omnichannel Management

Offered By: Dartmouth College via edX

Course Description

Overview

Master the key essentials of the retail business and gain insights from real-world retailers on how to successfully navigate the transformation from traditional brick and mortar to omnichannel.

In this Professional Certificate program, you will learn the four key components of the retail business:

Forecasting
Inventory Decisions
Assortment Planning
Pricing

You will explore the different challenges that retailers face as they integrate traditional brick and mortar and online and the tools and strategies they are using address these challenges. This program will take a hands-on, problem driven approach that will help you understand and put into practice the concepts you learn.

You will see how the decisions you make impact your business and your customers.

In addition to the online video, the certificate material includes: simulations, screencast showing how to implement the concepts and tools we discuss, interviews with managers, live chats and more.

This program is targeted to a wide variety of participants, from retail owners and store managers, to undergrad business majors or specialists in retail. By the end of the program, you, will be able to make better decisions at every step of the retail process.

Syllabus

Courses under this program:
Course 1: Retail Fundamentals

Learn key components of the retail business, including forecasting, inventory management, product assortment planning and pricing from TuckX and the Tuck School of Business at Dartmouth.

Course 2: Omnichannel Strategy and Management

Understand the needs of omnichannel customers and how to make the transition from a traditional retailer to omnichannel from TuckX and the Tuck School of Business at Dartmouth.

Courses

2 reviews
4 weeks, 3-5 hours a week, 3-5 hours a week
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In this course, part of the Retail Management Professional Certificate program, you will learn the four key components of the retail business:
- Demand forecasting,
- Inventory management
- Assortment planning
- Pricing decisions
You will learn about the different challenges that retailers face and have the opportunity to explore methods and techniques available to address these challenges. You will also have access to simulation tools to better internalize the concepts.

The course will take a hands-on, problem driven approach that will help you understand and put into practice the concepts you learn. At the end of the course you, will be able to make better decisions at every step of the retail process.

We have designed this course to suit a wide variety of participants, from retail owners and store managers, to undergrad business majors or specialists in retail.
1 review
4 weeks, 3-5 hours a week, 3-5 hours a week
View details

Retail customers are omnichannel. They increasingly expect to interact with retailers in a seamless way, combining aspects of different channels at different stages of their purchase journey. They want to place an order online and pick it up an hour later on their way to work, or return at the store an order they had placed online. We have been studying for many years how traditional retailers can become omnichannel retailers. It is not an easy transition and requires a fundamental change in the retailer’s processes, systems and strategy. This transformation is not about small adjustments but a complete redesign of the retailer’s business model.

In this course, part of the Retail Management Professional Certificate program, you will learn from retailers that are successfully navigating this transformation. You will explore how to attract omnichannel customers, what fulfillment options these customers expect, how retailers can leverage their online and brick and mortar presence, and what retailers need to support an omnichannel strategy. By the end of the course, you won’t be thinking about separated retail channels but one integrated retailer that is aligned to best serve today customer’s needs.

We have designed this course based on our own work in omnichannel retail. The course will suit a variety of participants from retail owners and undergraduate business majors, to retail specialists.

Taught by

Antonio Moreno-Garcia and Santiago Gallino