Wholesale Marketing to Retailers

Marketing directly to retailers is a decidedly different process from marketing directly to customers. This course will equip you with everything you need to know to build the skills you need to approach retailers with consistent, on-brand, and engaging messaging.
In Wholesale Marketing to Retailers, you’ll learn essential tools for expanding your business to market to retailers. You get tips on building relationships with retailers and how to approach them without sounding “sales-y.” You’ll learn about:

• Building a wholesale mailing list 
• Creating a simple, tiered marketing system 
• Choosing the best times to reach out to retailers 
• The do’s and don’t’s of email marketing, direct mail campaigns, and social media outreach 
• Key messaging strategies and the importance of product photos 

You’ll leave this class ready to build your mailing list, create a new strategic marketing plan, and expand into regular retail sales.

• Introduction to Workshop
• Hear First Hand From a Retailer w/ Julie O'Brien
• Where To Start With Your Mailing List
• How to Capture And Organize Your Contacts
• Mailing List Resources
• How to Reach Retailers
• When to Reach Retailers
• Make it Easy For a Buyer to Buy
• The Art of the Follow Up
• The Art of the Follow Be Strategic in Your Retailer Relationship
• How to Buy This Conference