Turn Customers Into Fans in the First 100 Days
Offered By: CreativeLive
Course Description
Overview
Are you ready to design an unstoppable customer experience plan for your business? Join CreativeLive instructor Joey Coleman to learn how to strategically turn a new customer into a lifelong fan.
The first 100 days of your relationship with a customer are pivotal, and Joey will teach you how to maximize that time. You’ll learn customer service best practices that consistently exceed customer expectations. You’ll also learn how to track the lifecycles of your customers so that you can market to them more specifically. Joey will also outline how to apply these strategies not only to your new customers, but to your existing customer base as well.
Whether you’re just starting out as an entrepreneur or you’re a long-time business owner tired of one-time customers, this course will give you the tools you need to transform customers into powerful advocates for your brand.
Syllabus
- Class Introduction
- Build Relationships with Your Clients
- Day 0 to Affirmation
- Who is Your Audience?
- Personas of Your Clients
- Customer Goals
- Customer Emotions
- 6 Points of Communication
- Mapping Out the 100 Days
- Recap and Question
- Review and Assess: Sherry's First 100 Days
- Review and Assess: Internet Viewers' First 100 Days
- Identifying Preferences: Listen
- Identifying Preferences: Pay Attention
- Maximizing Channel Mix
- Creating a Map for the Future
- Creating a Map with Shari Part 1
- Creating a Map with Shari Part 2
- 100 Days: Photography Part 1
- 100 Days: Photography Part 2
- Overview of the Day
- Recap of the Photographer's 100 Days
- 100 Days Mindset and Goals
- Your Team's Mindset
- Trusting Your Employees
- Trusting Your Employees: Megan's Story
- Tools and Deliverables: Activation
- Tools and Deliverables: Affirmation & Admission
- Tools and Deliverables: Acclimation to Advocacy
- Measure and Tweaking Part 1
- Measure and Tweaking Part 2
Taught by
Joey Coleman
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