The Business of Professional Photo Retouching

Create your own retouching business from the ground up. In this class, one of Hollywood¹s hottest retouchers reveals the secrets to designing your own business. Lisa Carney walks through the steps needed to start and run a smooth business while keeping your clients engaged and happy. Whether you’re looking to work with photographers, agencies or even bill for post production - you’re bound to find valuable insight into the world of photo retouching.

This class covers:

• Defining the type of retoucher you want to be
• Solutions for the problems you’ll encounter on shoots and in post production
• Communication techniques for clients
• Secrets for setting realistic expectations from markups through revisions
• Pricing your services and handling billing issues
• Emergency tips for when jobs go off the rails

Get the inside scoop from a true insider. You’ll finish this class knowing how to construct a profitable photo retouching business model AND develop the tools to sustain it.

• Class Introduction
• Who Should Be a Retoucher?
• Genres of Retouching
• Comp vs Finish
• Lisa's Path to Retouching
• Simon's Path to Retouching
• Establishing a Look
• Who is The Client?
• What is The Job?
• How to Estimate a Job
• Pricing Your Jobs
• Billing
• Retouchers at Photoshoots Overview
• Budget Busters on Photoshoots
• Photo Coverage on Set
• Pre Shoot Communication
• Female Model Examples
• Male Model Examples
• On Set Recap
• Retouchers on Set Q&A
• Comping on Set
• Demo Images from Shoot
• Tools of The Trade
• Digital Bag of Tricks
• Getting Hired as a Retoucher
• Being a Retoucher Q&A
• Production Management
• Folder Naming Convention
• File Naming Convention
• Mark Ups
• Workflow Overview
• Computer Organization Workflow
• Software Organization & Brushes
• Libraries & Layer Management
• Office Space Workflow
• Build Your Network
• Finishing Touches Checklist
• Stacking Order
• Res-Up Files
• Sharpening Files
• Noise on Files
• File Types
• Quality Control
• Delivering Final Files
• When Issues Arise
• How to Mitigate Problems on Set
• Solving Problems in Post
• Casting Cards vs In Person
• How to Come Back from Mistakes
• Business & Promotion
• Website Portfolio Samples
• Promotion on Social Networks
• Organizations to Join
• Craftsmanship & Work Ethic