Stress-Free Selling

In a constantly evolving economy, strong, dynamic marketing and sales skills are equally essential. John Jantsch, author of Duct Tape Marketing and the upcoming Duct Tape Selling, is ready to equip you with the tools you need to think like a marketer and sell like a superstar.

During this workshop, you’ll learn how to shift your thinking about the relationship between sales and marketing. John will cover ways to leverage customers’ dependence on word-of-mouth, personal recommendations, and internet research when making purchasing decisions. You’ll also learn how to build a competitive edge by positioning yourself and your company as an expert provider of a niche service. John will introduce you to the Sales Hourglass, a tried-and-true sales process that allows you to educate customers more clearly and effectively about your company’s unique offering.

This course will energize and equip salespeople, marketing professionals, and small business owners to sell more and sell better.

• Segment 1 - Changing the Context of Sales
• Segment 2 - Building a Beautiful Company: Culture
• The Marketing & Sales Hourglass
• Segment 4 - Defining Your Ideal Customer
• Segment 5 - How to Create Your Ideal Client Persona
• Segment 6 - Map the Customer Journey
• Segment 7 - Content Creates Authority
• Segment 8 - Total Content Toolbox
• Segment 9 - Platform Essentials: Blog
• Segment 10 - Platform Essentials: Podcasting
• Segment 11 - Platforms Essentials: Public Speaking
• Segment 12 - Mining Social Networks
• Segment 13 - Top 4 Networks to Mine
• Segment 14 - The Social Media Journey
• Segment 15 - Building Your Sales Process
• Segment 16 - Apply to Your Business: Buying Process
• Segment 17 - Jill Rowley: Always Be Connecting
• Segment 18 - Koka Sexton: Building Social Selling
• Segment 19 - Expert Panel Discussion
• Segment 20 - Strategic Partner Network
• Putting It All Together Part 1
• Putting It All Together Part 2