Storytelling for Business

Throughout human history, storytelling has been used to draw people in, evoke their emotions and memories, make them care, and propel them to act. So wouldn’t it make sense to use storytelling to get someone to buy your goods or services?

By harnessing the power of stories, you can capture people’s attention and convince them of the value of your offering. Story is what transforms you from a marketer jockeying for a sale to a genuine person with a meaningful message.

Award-winning writer and consultant Jamie Jensen will show you how to craft a brand story that’s relevant to your business. She’ll walk you through the four main types of stories you can use and explain how each one can yield impressive results.

In this class, you’ll learn how to:

• Figure out when and where to use story in your copy and content.
• Decide which story to use depending on your needs and goals.
• Create characters, objectives and obstacles for your story.
• Change your story to keep it fresh and interesting.
• Identify with your customer when telling your story.
• Take on the role of expert or mentor to convince your reader to buy.

• Class Introduction
• What's a Story?
• How do we Use Story in Business?
• Story Type 1: Why
• Story Type 2: How
• Story Type 3: I've Been There
• Story Type 4: I Know Something You Don't Know
• Story Type 5: The Success Story
• Story Structure
• Wrap-Up