AFTER THIS CLASS YOU’LL BE ABLE TO:

• Identify SMART goals for your campaigns.
• Identify KPIs and key metrics for your social media campaigns.
• Use key industry tools for social listening.
• Use Google Analytics and Pixels to track conversions and measure results.
• Navigate your Instagram and Twitter Analytics like a pro.
• Use your LinkedIn and Youtube metrics to improve your campaigns.
• Monitor your campaigns and accurately measure your results.
• Create professional reports from your campaign results.

ABOUT SHARON'S CLASS:

Filled with downloadable content and professional insider information, this class is jam-packed with guidance on the latest tools and trends to help you master social media analytics.

You’ll learn the importance of setting SMART goals at the outset of your campaign, how to pinpoint and monitor your key performance indicators as well as what to look at when you measure your results and how to compile comprehensive reports on your metrics. Enroll now to start aligning your campaigns with measurable objectives!

WHAT YOU WILL LEARN:

• How to set measurable goals for your social media campaigns
• Best practices for monitoring campaign activity on various platforms
• Best practices for social media reporting
• How to avoid common errors with goal-setting
• How to do an in-depth competitive audit
• How to track your website traffic
• How to link your social media activity to Google Analytics

WHO THIS CLASS IS FOR:

• Digital Marketers wanting to improve campaigns with data-driven insights
• Product managers needing reliable data to ensure ROI and customer satisfaction
• Web programmers, designers, front end and full stack developers looking to diversify their skillset
• Marketing managers looking to understand data for enhanced campaign strategies
• Digital nomads looking for work that they can do from anywhere in the world
• Anyone wanting to start a career in analytics
• All levels of experience

ABOUT YOUR INSTRUCTOR:

With an MBA and 15+ years of experience building global brands and creating award-winning marketing campaigns for top-tier clients, Sharon Lee Thony is an expert digital marketer in every sense of the word. She has worked with top brands such as Saatchi & Saatchi, P&G, Johnson & Johnson, Axe and Dove.

• Course Overview
• Why Are Goals Important
• What is a SMART Goal
• Helping Client to Identify SMART Goals
• Common Errors with Goal Setting
• Case Study Winning the Olympics on Social Media
• Quiz : Aligning to Measurable Objectives
• Why are Metrics Important
• Facebook Page Insights
• Instagram Analytics
• Twitter analytics
• LinkedIn Metrics
• Youtube Metrics
• Quiz: Metrics and Measurements, Definitions
• Social Media Listening Tools
• Competitive Audit - Analysis
• Quiz: Social Media Listening & Competitive Audit
• Linking Social Media activity to Google Analytics
• Tracking Website Traffic
• Pixels
• Quiz: Social Media Analytics - on the website
• How Often Should You Monitor a Campaign
• What to Look at When You Measure Results
• Measuring the Results
• Reporting the Results
• Quiz: Measuring and Reporting the Results
• Conclusion
• Final Quiz